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Read. Understand. Apply.
The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.


The importance of plain language and instruction
Plain language makes it easier for the public to read, understand, and use government communications. Its wording, structure, and design...

Jeannette Sutton
Feb 1, 2024


What is the hazard and why should I follow your advice?
Before posting this WEA to the Warning Gallery, the editors tried to revise the message, but were stumped. Without significant effort to...

Jeannette Sutton
Dec 15, 2023


Message Content Order Can Affect Readability and Action
Wireless Emergency Alerts are typically sent during periods of imminent threat, where emotions are heightened and information seeking...

Jeannette Sutton
Nov 9, 2023


A Clear, Concise HazMat Message
This message includes the contents that motivate people to act and does so in a clear and concise manner. It provides information about...

Jeannette Sutton
Oct 28, 2023


Content order can affect readability.
Did you know that social scientists investigated the best order of WEA message contents? They did! And it looks something like the...

Jeannette Sutton
Sep 23, 2023


A 5 Star Warning!
Issued 9/22/2023 (click image to enlarge) The Warning Gallery loves to display messages that exemplify good messaging. This message,...

Jeannette Sutton
Sep 22, 2023


It's time to get serious about excessive heat messaging.
WEAs have the power to reach people without requiring them to opt-in. Use this tool to deliver content that is meaningful and...

Jeannette Sutton
Jun 22, 2023


Improving Guidance Statements
(WEA sent on 10/15/2022 at 17:39 pm) This WEA includes most of the elements of a good message. The source is identified (San Bernardino...

Jeannette Sutton
Oct 15, 2022


"Practice bear awareness"
WEA sent 10/10/2021 Some WEAs are sent for unusual events, such as in the case of an injured bear on the range in Mt Teton County. This...

Jeannette Sutton
Oct 9, 2021


Message complete! (in 231 characters)
WEA sent 10/26/2020 While the research record supports a specific order of contents to improve message comprehension (source; hazard;...

Jeannette Sutton
Oct 25, 2020
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