What research covers
Find out whether your messages work, and exactly what to change when they don't.
05
Message testing
04
Evidence-based recommendations
03
Assessments of existing messages
02
Research into warning design and effectiveness
01
Emergency message evaluation
Research in practice
What you receive
An evaluation of your current messages
Each message assessed against the evidence on what recipients need to understand and act.
Testing with real audiences
Where it matters, messages are tested to see how people interpret them.
Clear, prioritized recommendations
Specific changes your team can make, ordered by impact.
"Dr. Jeannette Sutton's research bridges rigorous academic inquiry with real-world impact. Her work on risk communication, public alerts, and warning message design has advanced our theoretical understanding and provided evidence-based tools that practitioners rely on to improve emergency messaging."
Anne-Marie McLaughlin
Director of Emergency Management and Continuity, Department of Campus Safety, New York University
Questions
What kinds of messages can be evaluated?
Imminent threat warnings, post-alert and all-clear messages, missing-person alerts, and the message templates in your library.
How is research different from consulting?
Research produces evidence: evaluations, testing, and findings about your messages. Consulting applies that evidence to your program through advice, templates, and strategy.
How do we get started?
Email Dr. Sutton with the messages or questions you'd like examined, and she'll suggest an approach.
Know your messages work.
Tell Dr. Sutton which messages, hazards, or questions you'd like to examine.