~200
professionals attended a custom training Dr. Sutton delivered for the Capital Area Council of Governments (CAPCOG) in Texas following the July 2025 Kerr County floods.
What training covers
Every session is grounded in evidence about how real people receive and respond to warnings.
05
Applying evidence to real-world situations
04
Improving message clarity and actionability
03
Understanding how recipients interpret warnings
02
Research-based messaging practices
01
Effective warning message design
What your team walks away with
Sessions built around your hazards
Examples and exercises drawn from the threats your community actually faces.
Hands-on message writing
Participants practice writing and revising alerts using evidence-based guidance.
In-person or virtual delivery
From a single team to a regional audience.
Reference material to keep
Practical takeaways your team can return to the next time an alert has to go out.
"Emergency managers benefit directly from her expertise, especially through The Warn Room, which offers practical, evidence-based guidance for crafting messages that reach people when it matters most."
Ed Conley
Former FEMA Responder & Author of Promote the Dog Sitter: And Other Principles for Leading During Disasters
Questions
Can training be tailored to our organization?
Yes. Sessions are shaped around your hazards, your audiences, and the alerting systems you use, so the guidance applies directly to the messages you send.
Who should attend?
Anyone who writes, approves, or sends public alerts: emergency managers, dispatchers, public information officers, and the leaders who oversee alert and warning programs.
Do you offer virtual sessions?
Training can be delivered in person or virtually. Share your audience size and location when you get in touch.
How do we get started?
Send Dr. Sutton an email describing your organization and what you'd like your team to be able to do. No scheduling required.
Bring the evidence to your team.
Tell Dr. Sutton who you'd like to train and what they're responsible for communicating.