The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
Should we use a link in our emergency alerts? Will people click them? Are some more trustworthy than others? We have research to answer each of these questions. In 2019, WEA 2.0 made it possible for alerting authorities to include a URL to guide people to additional information. This was a huge win for the emergency management community! Until then, we were limited to shorter messages AND no way to offer additional information. Then, everything changed and it was suddenl
