The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
A 360 character WEA about a missing person There's something really touching about this alert. It is missing almost all of the critical information that we know should be contained in any missing person alert. For instance, we don't know who issued the message, there is no description of the missing person, there is no license plate. We also don't know when she left Happy Camp and how long she had been gone. The entire message is written in CAPS and it contains no informatio
