The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
I have a question for alerting authorities. This includes every person or organization that is responsible for communicating with the people in their community when things start to go bad. Here's my question: are you absolutely certain that the people who receive your messages know exactly what you mean when you say something like 'Set' Status for evacuation? What level of confidence do you have that you've adequately prepared your community to understand that there are t
This post is a bit different from the rest; Here I share my personal reflections on the invitation to speak to the House Committee on Energy and Commerce, Subcommittee on Communication and Technology on December 16, 2025. Jeannette Sutton, PhD, preparing to respond to a comment from a house committee member. THE LEAD UP Early in the week, I received an email from a staffer for the Subcommittee, asking if I would share my thoughts on some of the bills they would be discussin
