The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
Are you prepared to issue a message for an unusual threat such as a dangerous animal? Every now and then we find a WEA that is sent for an unfamiliar hazard, such as a bear in a populated area, an aggressive moose, or a cat or skunk with rabies. They represent the kind of message that is urgent with potentially severe consequences, but they probably aren't part of most organizations' message libraries. Should they be? I don't think it's possible to have ALL threats in yo
