The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
During the month of March, states throughout the U.S. recognized severe weather awareness week by conducting tornado drills. These included Virginia, Indiana, Kentucky, Michigan; in at least one state, the statewide tornado drill was cancelled (Missouri) and in other states these drills included local tests of the Wireless Emergency Alert system. We collected a bunch of the test messages and thought we’d go on a bit of a road show to see how they compare. Hop on board and l
