The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
I have a question for alerting authorities. This includes every person or organization that is responsible for communicating with the people in their community when things start to go bad. Here's my question: are you absolutely certain that the people who receive your messages know exactly what you mean when you say something like 'Set' Status for evacuation? What level of confidence do you have that you've adequately prepared your community to understand that there are t
