The Warn Room blogs apply 70 years of research to the practice of alerts and warnings. We show how evidence-based changes to message content, style, and structure can create more effective warnings.
Much of the time that I have written about language inconsistency and the use of jargon in messages, it has been focused on WILDFIRE. Many previous posts to the Warning Gallery have pointed to the use of operational and technical language (Level 1, Level 2, and Level 3 or Ready status, Set status, Go status) that has more meaning to responders and commanders than to the public. In fact, we’ve published about the use of inconsistent language in the National Fire Protection A
