Frequently Asked Questions
Quick responses to your most asked questions about warning messages
How can I increase threat personalization?
Use language that conveys seriousness, urgency, and action. EXAMPLE:
Take shelter NOW
If you are receiving this message EVACUATE NOW. Do not delay to pack belongings.
How can I increase protective action intent?
Tell people what to do and how to do it in clear, simple, and consistent language. This will increase personal feelings of efficacy leading to protective action.
EXAMPLE: MOVE to high ground NOW at least 5 building stories in height & 6 blocks from beaches & other waterways
How can I increase message believability?
Begin each message with a familiar and trusted message source, spelled out completely and eliminate spelling errors.
Instead of SEOS... use Skaneateles Office of Emergency Services
How can I increase threat understanding?
Provide complete, non-technical, information, that clearly describes the hazard and its potential impact.
EXAMPLE: TSUNAMI WARNING. 20 foot waves approaching Orange County coast from San Clemente to Seal beach. People who do not evacuate low-lying areas could die.
How can I reduce protective action delay?
Provide a complete, clearly worded message that conveys certainty about an event, the severity of the potential impacts, and the susceptibility of the population.
Complete messages include: source, hazard, hazard impact, location, protective actions, expiration time..
How can I increase message attention?
Use ALL CAPS and/or bold letters. On social media, use white space in the text and include a relevant image.
EXAMPLE: WILDFIRE WARNING in this area. Leave NOW!
Do you have a question or need individual assistance with your warning messages?
The Editor is available to answer your questions and is even available to take a look at your Warning Messages in order to help you create more successful messages in the future.
Please contact The Warn Room with your questions or requests for more information.